Why You Should Start Live Streaming
If you are not into live streaming, you are missing the opportunity to connect and grow your audience effectively.
Tons of information can be found online, hence, internet users nowadays spend less and less time reading blogs and articles, which makes video streaming a preferable tool to acquire information.
Traditional marketing campaigns, as you may have noticed already, are becoming less effective throughout the years.
If you are a business owner or a marketer, you would want to take advantages of this method to acquire more customers and leads.
Reasons Why You Should Stream Live
Live streaming is more interactive Than TV
Video streaming engages viewers like no other. The audience can interact with their favourite streamers via chat if the streamers would allow it. Streamers can read their post live too.
This method allows the presenter or the streamer to have a deeper connection to his or her audience.
When you ask your audience questions, you will receive the answer right away and vice versa.
Growing Number of People Who Prefer Streaming
In 2021, experts believe that online streaming will grow to worth 70 billion, from 30 billion dollars that it is today.
The viewers’ behaviour is changing because of the Internet, which allows us to communicate on various platforms easily. On the other hand, people who watch TV are becoming less because of this technology.
Video streaming allows people to control what they want to watch, while TV is highly limited. Even though the audience cannot control the time when it comes to streaming, they still prefer it because it allows them to watch it on various platform. They can watch it on a laptop, mobile phone, or tablet.
Provides a Great Opportunity for Marketing
Because of the growing number of people who prefer watching video live, it provides every business the opportunity to acquire leads or promote their products. There is also a high tendency that people who watch your video may share it on their favourite social media platforms.
Moreover, social media favour live streaming when it comes to searches. That is why you can trust that live streaming is one of the best way marketing strategy.
Global Accessibility
In traditional marketing, creating campaigns to promote abroad would cost you a lot of money. However, streaming on social media will not cost you any money.
Moreover, you can start streaming wherever you like, whether you are in an office, bedroom, bathroom, or anywhere else. With the touch of a button, you can already start streaming.
Provides a Deeper Relationship With the Viewers
Doing live streaming makes the audience feel like they are talking or interacting with the real person. Recorded videos or videos-on-demand cannot provide this level of relationship because video editors can edit out the presenters’ mistakes.
However, video streaming is preferable because the audience can see the flaws and quirks live, which makes the video look more natural. Even though the presenter commits a mistake, the audience would react to it. Thus, the audience would feel a deeper connection to the video.
Cost-Effective Way to Market Your Products and Services
In several social media platforms, you do not have to pay anything to stream live. All that you need to pay for is the cost of your Internet subscription, electric bills, and the props that you will use on your live stream.
Marketing and technology are constantly evolving. That is why you have to adapt your strategy based on what your target market wants. Traditional marketing campaigns are becoming less popular and effective as the years go by.
It is important to learn how to engage with your audience by utilising the web, social media, and other online platforms. You can start with live streaming.
Check out our live streaming courses now
