Do You Want The Perfect Media Kit for Influencers?
Are you looking for that extra oomph that will make you stand out in the sea of influencers? Do you want to reach out to potential clients for paid collaborations? Are you serious about establishing your credibility and personal brand as an influencer? If you answered yes to all of these questions, then you need to start putting together your own media kit. Keep reading and discover what The Perfect Media Kit for Influencers must have.
But, what is The Perfect Media Kit for Influencers?
A media kit summarizes what you’re about as an influencer. It includes key stats about your blog and social media accounts. It also shows samples of your previous work. Your media kit is sort of like your digital resume. It should be compelling enough to convince potential clients to work with you. After all, first impressions count!
There are no set rules on how short or long your media kit should be or how it should look like. So, feel free to get creative with it. Just to be sure that you don’t forget anything, here are 6 elements that every media kit must have:
6 things The Perfect Media Kit for Influencers must have
About you
Your media kit is basically a summary of who you are and what you do as an influencer. Your challenge is to find a way to make your personality shine through in just a few sentences. Your About You or bio page should let potential clients in on your interests, values, and passion, and also include your up-to-date contact information. Let your readers get to know YOU.
Social media accounts
You can’t call yourself an influencer if you don’t have a space that you have influence over. This is why it’s crucial that you include all your social media accounts in your media kit. Brands will want to visit your account and see your follower numbers before they decide to work with you. Don’t worry if your numbers aren’t in the tens of thousands yet because there are plenty of brands who are looking for micro influencers to work with.
Demographics
If you know how to tinker with your social media accounts, you’ll be able to see your primary demographics. Aside from follower numbers, brands will also want to know who your followers are to see if it aligns with their own target market. When presenting your demographics, remember to include all important information like gender, age, and location. Also, engagement matters so wow your potential clients with your engagement rate data if it’s worth bragging about.
Services
Before potential clients can decide if you’re someone that they would like to work with, they will first want to know what exactly it is that you bring to the table. This is the most important element of any media kit so don’t be afraid to really sell yourself. You have the license to brag a little, especially if its work that you know you’re good at. Let brands know what your skills are, and the kind of services that you offer.
Previous work
If you’ve worked with other brands before then, make sure to include a list (complete with samples) in your media kit. It’s not important if they’re big household names or local brands, as long as it’s work that you’re proud of. If you’ve already worked with a lot of brands, you can limit this section to your most recent collaborations. It should show potential clients your track record as an influencer.
Rates
While it can be awkward to bring up money when you’re trying to win a potential client, you have to remember that being an influencer is pretty much the same as running a business. Even if you’re just starting out as an influencer, you need to include information about your rates in your media kit. Being clear about your payment terms from the get-go doesn’t just save you time, but it also lets potential clients know if your rates are within their budget.
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