Top 5 Tips For Facebook Marketing
Facebook marketing is a different breed. Despite being in circulation for over a decade now, Facebook still remains to be the biggest social media platform today. It has two billion monthly active users and 1 billion daily active users worldwide. It is more than just a mere tool to be updated on the lives of your friends (and even frenemies!). Up to 93% of marketers use the platform for online advertising.
If you are still one of the very few who haven’t started using Facebook for business then the time is now. Check out our top 5 tips for Facebook Marketing.
Facebook Marketing Tip #1: Get a vanity URL
What is a vanity URL? It is your page’s specific address typed on the address bar on Facebook but is customized to your brand’s name or what you want your customers to associate with you. Aside from the fact that it will improve your customers’ recall of your page and make it easier for them to find you, a vanity URL is good for your SEO (search engine optimization). It makes you more searchable even on Google, providing a good link not just for Facebook but also to your website. Of course, it also gives your brand a more professional feel.
Tip #2: Customize your Facebook tabs
Your Facebook tabs refer to the little sidebar tabs of your page. It is a tool for you to include all crucial information category of your brand that you want to communicate to your customers. These tabs help you present all the information that a client needs to see to induce a purchase or brand loyalty in an organized way. Another useful tip to maximize the Facebook tabs is to ensure that it will help you link both your Facebook page to your website.
Tip #3: Use the 70-20-10 rule in creating content variety
What does the 70-20-10 rule mean? It means that:
70% of the content must be original
20% must be relevant to your customers
Only 10% must be promotional
Tip#3 part 2!
It’s important that your page is not all about hard selling. This is a surefire way to bore and lose followers if the page is all about selling all the time. Posting content that is funny or witty and relevant to your target market’s interest will increase engagement thereby letting your posts and ultimately, your page, a mainstay in your followers’ feeds.
Tip #4: Post good quality photos & videos
Posts with great pictures are ten times more likely to stand out. People are more and more visual oriented take advantage of that!. Should your picture really require some text on it, make sure it is not too crowded and is easy to read in one quick glance.
Facebook Marketing Tip #5: Share user-generated content
Sharing relevant content from your followers will not only make them feel more valued and engaged with your brand. It will also save you the time and energy of coming up with original content all the time.
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